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Unveiling the Essence of West Coast Art of Living
Founded in 2024 under the creative direction of Alexandra Kard, the House embodies an adventurous spirit inspired by the enchanting beauty of the universe.


Los Angeles, CA
Alexandra Kard is an artist, designer, and entrepreneur based in Los Angeles. From a young age, she has been captivated by gemstones and jewelry, fascinated by their ability to carry profound personal meanings for their wearers beyond their aesthetic appeal.
Soul Captivating
Since its inception, the House has been designing jewelry not just for surface allure but to resonate deeply with the soul, infusing each creation with profound meaning and emotion through thoughtful craftsmanship and inspired aesthetics.

Blinky™ Necklace with Pearls

Original sketch of the Blinky™ ring
Reimagining Jewelry
The House embarks on a visionary journey to reimagine fine jewelry through daring and innovative designs, pushing boundaries to create timeless pieces that captivate and inspire.
Full of Spirit
Explore our world and immerse yourself in the allure of handcrafted treasures that capture the very essence of your inner being.
